Local SEO is a digital marketing strategy that helps local businesses to appear in the search engine results pages for their keywords. This can help you to reach new customers and boost your business’s reputation.
Google uses a variety of signals to determine where to show your company’s listing on the local search results page. These signals include website content, citations, and reviews.
You can use review management software to help you manage and track your online reviews. This way you can see which ones are most valuable to your business and take action on them.
1. Make sure you are registered with all major online review sites
There are many different websites and platforms where people can leave reviews about your company or product. This includes Google, Facebook, TripAdvisor and others.
2. Be active on these websites
The more people who leave reviews about your company, the better chance you have of appearing in local search. You can do this by adding your business to these websites, including using a dedicated local page or profile.
3. Focus on positive reviews
As a local business owner, you know that the best reviews come from satisfied customers who have tried your service or product and were happy with it. The best way to encourage more positive reviews is by putting your best foot forward when it comes to customer service and treating every customer with respect and courtesy.
4. Become an employee-centric organization
When a person leaves a review about your company, it’s important that they know how much you value their input and opinion about the services or products you offer. It’s also a good idea to entrust your employees with the responsibility of responding to any negative reviews they may receive about your business.
5. Ensure you are consistently improving your business and operations
When a negative review comes in, it can be easy to get discouraged. However, as a local business owner, you can avoid this by taking the time to improve your operations and customer service in every area possible.
6. Build a positive online reputation
As a local business owner or marketer, you know that your brand’s online reputation is crucial to attracting and keeping customers. This is especially true in the world of local search, where consumers often read online reviews before visiting a store or making a purchase.
7. Be proactive in promoting your brand
As an effective local business owner, it’s important to promote your business as much as you can, both in-person and on the internet. This is especially true when it comes to Google and Facebook, where a well-placed ad or a high-quality image can help you stand out from your competitors.
8. Master the 6 components of a winning online review campaign
In a recent survey, 63% of consumers wrote positive reviews to express their appreciation for companies that treat them well. While few customers expect a flawless 5-star rating with no complaints, savvy local business owners and local search marketers can use these review vehicles to transform unhappy campers into loyal, satisfied customers who return again and again for more.